Poki.
Background
As an 80-90’s kid in Ghana, one of our favourite moments was sharing a stick of Poki with a friend. A non-dairy sweet tasty popsicle that came in a variety of colours and served as the best accompaniment to pastry snacks.
As a result of competition in the years that followed, dairy brands and vendors became more apparent and soon the once popular frozen snack began to fizzle out and lost its premier status.
Today, even though taste and variety plays a major part on consumer preference, nutritional value and packaging seem to influence brand choice for many ice cream lovers.
The idea of this project was to conceptualize a fresh Poki brand that is tasty, visually attractive and highly nutritional for consumers.
The concept of the new Poki brand was inspired by tropical fruit flavours specifically from Ghana. Fruits such as oranges, mangoes, pineapples and watermelons are some of Ghana’s valuable farm products for exports and local consumption.
For the business and brand this idea offers consumers a wide range of options for taste, visual variety and nutritional value.
Beyond its brand merits, this idea presents a potential avenue for Ghana’s fruit production market; a valuable contributor to national economic, employment and health benefits.
Watermelon
Mango
Orange
